Objective
To introduce a customized and more beneficial long-term healthy living and diet augmentation juice drink for health conscience individuals. The blends are all-organic, locally sourced, and offer a balanced selection of essential nutrients.
Strategy
To persuade health-conscious individuals to enhance their current juicing diet plan with a customized plan that caters to the individual’s needs rather than any garden-variety juicing plan because results have been proven far more productive.
To introduce a visually appealing scrollable desktop design in order to host Liquid Lab’s customized juice drink blends.
For every idea, there are iterations that lead to the final design. Above are a peak beneath the hood. It takes many versions of typography, colors, and blocking to discover what works best.
Behind the Scenes
I was able to successfully brand Liquid Lab with logo design done in Sketch and with a fresh color pallet of juice orange strategically placed on the CTA’s to help them pop off of the page.
Incorporating the mood board I planned on using dark photography of fresh fruits and vegetables to create a boutique, luxurious feel to the final design.
All photography were staged and captured by me and then edited down in Adobe Photoshop.
Placing the photos in a zigzag grid, encouraged the eye to continue to scroll down the page.