My team's challenge is to redesign and brand a solution for a program, ReferOwl. Basically, ReferOwl is currently a desktop application that helps to connect individuals that have a referral incentive at their apartments with those who are looking to move. The idea is that both parties would split the referral fee and make "free money."
Current Logos
Mood-board for ReferOwl: we wanted it to feel safe and legitimate.
White-boarding out initial solutions and necessary navigations.
“It feels gimmicky ... doesn’t seem legitimate.”
Combining our research on trending design structures with the results from our user testing, we proposed a responsive, mobile-first application.
I added simple animation on the landing page for the sliding "specific needs search" drawer, and card style swipe left/right layout kept the highly detailed information easy to navigate.
For an added bonus, we added in a chatbot to handle all of the help desk needs. It will be available on all pages except the "specific needs search" drawer. The chatbot will have full access to push clients to any screen for help including an option for a tutorial video.
New Proposal for the logo: clean, simple, safe, and legitimate
The biggest win for our team was the thankfulness and surprise delight expressed by our clients. I am confident I can do the same for you! Ask me to evaluate your current website!
“I can’t believe y’all did all this! It’s WAY more than we asked for! You were able to come up with solutions that took us months to conquer in just three weeks!”